十二属相婚配-

2021年2月7日发(作者：拼音输入法练习)

毕业论文

浅析礼貌原则在商务信函中的应用

指导教师：

学

生：

系

别：

年

级：

XXXX

学院

二

0

一一年 五月

Application of Politeness Principle in

Business Letter

Tutor: Liu Qingyu

Student: Wang Miao

Department: School of Foreign

Languages

Grade: 2007

Chongqing Three Gorges University

May, 2011

2

Abstract:

Today,

politeness

principle

is

more

and

more

important

in

business,

and

business

letter

is

indispensable

in

international

trade.

The

characteristics

and

requirements of the language of business letter have its unique form. And the writing

forms and methods of business letter writing are become more and more important.

This

passage

based

on

previous

studies

of

politeness

principle,

analyzed

the

characteristic

and

the

role

of

politeness

principle

in

business

letter.

For

politeness

principle can be paid special attention in business letter writing.

Key words:

business letter; politeness principle; characteristic; role

< p>
摘要：

礼貌原则在如今商务交流中越来越重要，

而 商务信函也在国际贸易中占据

举足轻重的位置，

本文结合前人研 究成果，

浅析礼貌原则在商务信函中的应用特

点和作用，帮助人 们加强商务信函写作时对礼貌原则的重视

关键词：

< p>
商务信函；礼貌原则；特点；作用

3

Outline

：

1. Introduction

2. Literature review

2.1 The concept of “politeness principle”

2.2 The previous studies of politeness principle in business letter

3. The analysis of the usage of politeness principle

3.1 The linguistic feature of politeness used in business letter

3.1.1 The characteristics of personal pronoun

3.1.2 The usage of modal verb

3.1.3 The usage of tense

3.2 The assortment of politeness principle

3.2.1 Application of clarity principle in business letter

3.2.2 Application of correctness principle in business letter

3.2.3 Application of completeness principle in business letter

3.3 The maxim of politeness principle

3.3.1 The usage of agreement maxim in business letter

3.3.2 The usage of sympathy maxim in business letter

3.3.3 The usage of appreciation

maxim and modesty maxim in business letter

4. The role of politeness principle in business letter

4.1 The positive effect of principle in business letter

4.2 The

negative effect of principle in business letter

5. Conclusion

4

1. Introduction

With

the

development

of

the

global

economy,

business

letter

has

played

an

important

role

in

modern

international

trade.

Business

letter

has

its

own

unique

characteristics and requirements in the language. The writing forms and methods of

writing the business letter are very important. And politeness principle is one of the

most

important

methods

of

business

letter

writing.

Geoffrey

Leech

points

out

that

politeness

principle

has

six

maxims:

tact,

generosity,

appreciation,

modesty,

agreement and sympathy. These maxims are methods of principles which discussed in

pragmatics

and

also

have

directive

function

in

business

letter

writing.

A

polite

business letter can promote the trade of a deal by valuing

other’s

point of view and

their interest, and make others feel considerately. This passage analyzes the usage of

politeness

principle

and

specifically

analyzed

modesty,

agreement

and

appreciation

maxim to help people pay more attention to business letter’s writing

skill.

This passage is composed of three chapters. The first chapter has

cited

Geoffrey

Leech’s view

-

point to explain the concept of “politeness principle” and summarize the

previous

studies

of

politeness

principle

in

business

letter.

The

second

chapter

is

a

specific

analysis

of

the

usage

of

politeness

principle.

This

part

firstly

introduces

linguistic feature

of politeness used in business letter, including the usage of personal

pronoun,

modal

verb

and

tense.

Then

further

analysis

the

assortment

of

politeness

principle

applied

in

business

letter,

involving

clarity

principle,

correctness

principle

and

completeness

principle.

Besides,

the

tactics

of

politeness

principle

are

also

discussed in this part, including modesty tactics, agreement tactics as well as tactics.

And in the last chapter, both the positive effect and negative effect of this principle in

business letter is analyzed.

2. Literature review

2.1 The concept of “politeness principle”

Politeness principle is an explanation for realistic communication. In 1967, in order

to make sure the conversation in social life goes well, American linguistic philosopher

Herbert

Paul

Grice

had

put

forward

the

cooperative

principle,

which

made

a

major

breakthrough

in

pragmatics.

But

sometimes

when

people

are

talking,

their

speech

usually deviates from the cooperative principle. Then Geoff Rey Leech put forward

the

politeness

principle

to

replenish

and

complete

the

cooperative

principle.

In

Leech’s

opinion,

when

people

are

talking

they

should

maximize

the

expression

of

polite beliefs and minimize the expression of impolite beliefs. This principle is very

5

important to business letter writing.

2.2 The previous studies of politeness principle in business letter

Politeness

has

been

an

important

factor

affecting

interpersonal

relationship

which

attracts the attention of lot of linguists. And various scholars both home and abroad,

have given their explanation to this principle from different

perspectives. They sum

up

that

business

letter

is

not

only

an

intermediary

of

communication,

but

also

a

method of developing a friendship and attracting clients. When writing business letter,

we

should

not

only

use

all

kinds

of

politeness

principle

flexibly

and

improve

the

express skills of politeness, but also consider all kinds of the context in international

trade

and

use

the

language

tactics

rightly

to

ensure

smooth

business

cooperation.

What’s more, t

o reply letter in time, use the appropriate language, respect others,

be

neither

humble

nor

pushy

are

very

important

skills

in

business

letter

writing.

The

usage

of

polite

language

can

embodies

the

respect

to

each

other.

Therefore,

the

foreign trade staff should know the basic skills of politeness principles in international

business correspondence writing well to build up a language bridge of trade.

3. The analysis of the usage of politeness principle

3.1 The linguistic feature of politeness used in business letter

There

are

many

linguistic

features

in

business

letter,

such

as,

the

usage

of

Euphemism

and

modal

verb,

the

roles

of

personal

pronoun

and

Passive

V

oice .According to the previous studies, this paper will specially analyze the usage

of personal pronoun, modal verb and the tense.

3.1.1 The characteristics of personal pronoun

Personal

pronoun

is

very

important

in

business

letter,

especially

in

Britain

and

American letters. In British English, the wording always needs to be official and the

honorific is always

used in letters. The most universal honorific is

Mr., Mrs., Miss,

and

Madam.

In

British

letter

writing,

Mr.,

Mrs.

and

Messer

are

all

without

abbreviation

full stop. On addressing

aspects,

Dear Sir is

the most universal

one in

business letter. If the company you wrote to has only one person, you must use Sir or

Dear

Sir

and

with

a

comma

behind

it.

In

the

end

of

the

letter,

yours

sincerely,

best

wishes, kind regards, yours truly or yours faithfully should be used.

When we write business letters we also

need to pay attention to “you

-

attitude”. It

means we should show that we are always considering about our friends, and show

our fri

endliness

and respect

to

them. Some one said

that” Remember

that the word

b-u- s-i-n-e-s-s

contains

both

U

and

I,

but

the

U

comes

before

the

I.

This

is

a

good

progression

for you to remember.” That is a good explanation

for “you

-

attitude”.

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