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Community-oriented landscape design for sustainability in


architecture and planning


Abstract:


Sustainable design has a lot to do with society, economy and environment's principles, and


these elements should be considered in design process. Social aspects of sustainability, is in need of


community participation. Participation in the design process especially in landscape architecture and


design is one of the most important factors which are emphasized in recent years and new



paper is


to


propose


a


systematic


guideline


to


find


community


needs


and


demands


in


order


to


develop


a


community-oriented


landscape


design. This


model


developed


to


meet sustainability


in


architecture


and planning, which is examined in case of Iran, Tehran, Majid- Abad Park.



Keywords:


community-oriented;


landscape


design;


sustainable


design;customers'


needs;


customer


satisfaction; majid-abad park




1. INTRODUCTION



The


urban


outdoor


spaces


have


exceptional


environmental


importance


with


regard


to


their


contribution to the reduction of various types of pollution and to the improvement of microclimatic


conditions. Furthermore, urban open spaces make positive contributions to human health and well


being and they lead to an important contribution to human thermal comfort in exterior spaces [1].


Beside


aesthetic,


psychological


and


health


benefits,


natural


features


in


cities


can


have


other


social


benefits [2]. Aspects such as



amount of public green spaces per inhabitant



,



public parks




and



recreation areas




are often mentioned as important factors to make the city liveable, pleasant and


attractive


for


its


citizens.


It


is


strongly


believed


that


developing


more


sustainable


cities


is


not


just


about improving the abiotic and biotic aspects of urban life, it is also about the social aspects of city


life, that is



among others



about people



s satisfaction, experiences and perceptions of the quality


of


their


everyday


environments


[3].


So


a


good


strategy


for


a


sustainable


landscape


development


should not only focus on sustaining the physical



landscape


resources,


but


it


should


also


and


perhaps


most


of


all


guarantee


that


the


residents


can


participate in the landscape development [4]. Sustainability indicators for urban development should


include


more


parameters


about


public


spaces


and


green


open


areas,


as


well


as


indexes


reflecting


citizens




satisfaction


and


perception


of


their


living


environments


[3].


This


paper


direct


to


the


importance of urban parks for the well being of the citizens and for the sustainability of the city they


live in.



2. Literature Review



. Community and Advantages of Participation



Concepts


such


as


< br>community




and



community


participation




have


been


intensively


problematized in recent decades in both developed and developing countries. Contexts are indeed


different and varied [5]. The word



community




is an umbrella term that is defined and applied in


a myriad of ways [6].








Citizen


participation


is,


however,


a


lot


more


than


just


consulting


people


for


the


successful


resolution


of


social,


cultural


and


economic


issues


related


to


environmental


conflicts.


The


primary


goal of participation is to give proper responsibility to people for, and control over, their lives [7].


The importance of community participation has been emphasized in the 5th Development Plan of


Islamic Republic of Iran that highlighted the necessity community- oriented approaches, especially in


landscape architecture.



. Participation in Process Design



To produce an object- design and, as far as necessary, a realization design, one may want to design the


design


process


itself.


However,


as


in


the


realization


process,


in


many


cases


already


some


kind


of


design


process


may


be


in


place.


Experienced


individual


architectural


or


engineering


designers,


or


small teams of them, tend to use informal procedures for their design processes, which they have


developed over time



through



their



initial



professional



training



and



through



subsequent



experimenting



and


learning



Professionalization


of


process


design


has


progressed


much


less


than


in


object


and


realization design. As we will see this may be related to the fact that in object and realization design


one


designs


respectively


material


objects


and


processes


with


strong


material


elements,


while


in


process design one



designs human action systems, which are of a fundamentally different nature [8].



Armstrong (1993) observed that the individual has a natural claim to participate in decision making


related to his/her situation with both psychological and social needs to feel control over his or her


own life conditions. He explains that decisions become


better when the


persons who are affected


become a part of the decision making process [9]. if one longs for decision making and esteems the


design


of


expert


and


participative


technical


solutions


over


those


designed


through


,


object


and


realization design, the technical/ participative approach is likely to be used. Main stages of the design


process can comes into account a general decide model Identify, design, selection, implementation


and evaluation of environment are the main stages of the design process, see figure 1.



Fig. 1. General model for designing practical procedure



. Quality Function Deployment



Quality function deployment (QFD) is




an overall concept that provides a means of translating


customer


requirements


into


the


appropriate


technical


requirements


for


each


stage


of


product


development


and


production


[10].


In


the


1960s, Quality


Control


and


Quality


Improvement


had


a


distinctively manufacturing flavor in Japan. . . . In the late 1960s and early 1970s, Joji [Yoji] Akao and


others went to work on improving the design process so that when the new product was introduced


to


manufacturing,


it


was


high


quality


from


the


beginning.


The


process


for


improving


design


was


called Quality Function Deployment (QFD). From 1975 to 1995, this tool/process was integrated


with


other


improvement


tools


to


generate


a


mosaic


of


opportunities


for


product


developers


[11].


Since


its initial development in Japan in the


late 1960s and early 1970s, especially


since its rapidly


spreading to the US in the 1980s and later to many industries in many nations, a vast literature on


QFD


has


evolved. To suit


the


different


needs


of QFD


researchers


and


practitioners,


its


literature


needs categorizing and reviewing. This is a meaningful but difficult work that seems having not been


done yet[12].



There is no definite boundary for QFD



s potential fields of applications And the interests in QFD


applications in process design are growing slowly. Various applications within the literature can be


grouped


under


three


categories


as:


QFD


implementations


before


the


design


process;


QFD


implementations during the design process and QFD implementations after the design process.



QFD


was


originally


proposed,


through


collecting


and


analyzing


the


voice


of


the


customer,


to


develop


products


with


higher


quality


to


meet


or


surpass


customer



s


needs.


Thus,


the


primary


functions


of


QFD


are


product


development,


quality


management,


and


customer


needs


analysis.


Quality


management


and


product


development


are


achieved


in


QFD


through


customer


needs


analysis


that,


in


fact,


is


always


the


very


first


step


of


a


QFD


process


and


is


thus


an


important


functional field of QFD [13].



QFD is not a design technique. It is a method from design process to satisfy the customer. It is to


guide the design process and to transform customer requirements into design objectives. It is applied


to evaluate design solutions or outputs from the creative process of design.



QFD is a pro-active




customer-driven planning process





so that problems could be found and


solved at the


very beginning of


the product development and fewer people


have to deal with the


problems at the later stages [14].



3.



Inference Mechanism



. Research Tools



QFD offers a rationalized approach to customer satisfactions and seems complex and mathematical


with too many data. For some landscape design, it



s not easy to define the average customer, and


also


customers


may


not


know


all


possibilities.


In


the


first


part


of


present


study,


the


design


team


prepared


the


engineering


characteristics


that


would


enable


a


set


of


predefined


customer


needs


regarding the comfort and improving product performance. Next, the design team used the House


of


Quality


to


establish


the


and


the


engineering


mutual


relations


between


the


customer


needs


characteristics.



.


Research


Question


and


Research Method



How


a


customer- oriented


approach


toward


landscape


design


may


be


established?


Qualitative


Research Method is adopted in this paper which being supported by depth interview technique with


questionnaire[15].



4.



Case Study: QFD application in A Customer-Oriented Approach Toward Landscape Design



. Police Park



The


case


study


covers


a


QFD


exercise


carried


out


by


research


team


of


landscape


architecture


students


of


Tarbiat


Modares


University


in


the


case


of


Iran,


Tehran,


Police


Park.


Police


Park


is


located in the region called the Garden of Majid Abad in the North East area of Tehran and total


area is about 42 hectares. Since its completion in 2003, it has become the most popular park in the


city.


This


park


split


to


northern


and


southern


section


by


Street.


We


will


remember


to


North


Majid-Abad


Park


and


South


Majid- Abad


Park


in


this


paper.


The


purpose


of


this


research


is


employing qualitative techniques to develop performance quality in neighborhood parks design. In


this regard, North Majid- Abad Park has been selected as samples and South Majid-Abad Park as rival


Park in computing and data collection in the field is considered, Figure 2.



Fig. 2. North Majid-Abad Park and South Majid-Abad Park



. Constructing the HOQ Matrix



A difficult and demanding part of the systems engineering process is definition of the problem and


identification


of


the


needs


to


the


system.


QFD


is


related


to


systems


engineering


in


terms


of


facilitating specification of stakeholders




wants and needs to the system at each stage from research


and product development to engineering and manufacturing, to marketing and distribution. QFD is a


method


that


structures


system


planning


and


development,


and


enables


the


development


team


to


assess the proposed system systematically in terms of how it meets the needs and requirements [16].



? As stated before, the first step in the application is to identify the expectations of park users. To


achieve


this


purpose,


Several


methods


can


be


used


to


establish


customers'


expectations:


survey,


interviews;


questionnaires;


observation,


etc.


A


pilot


questionnaire


survey


was


made


based


on


literature review and observation, and it was given to 36 park users. The final survey questionnaire


was modified based on the pilot study. Results of customer surveys, interviews with park users have


constituted the entries of HOQ. The determined customer requirements are presented in five major


factors in Table 1.



?Access and connection: Customers expect to easily communicate with their desired location have


physical and visual.



? Safety: feeling of security and having a good mental image of the environment.



? Health: To minimize air pollution, sound pollution and



.



? Sociability: the citizens are able to place and person should own


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