来分析节事活动在会展产业中的重要地位。通过爱丁堡艺术节带来的许多经济效益与社

会效益，来分析节事活动可以达到的诸多效益。其中我又以节事活动的实施层面，分析

< br>目前我国节事经济发展遇到的问题，提出对于郑州发展节事经济的一些看法和建议。本

文的分析与观点对郑州节事经济发展有一定的参考意义。

关键词：

节事活动；爱丁堡艺术节，会展，经济效益，社会效益

I

Abstract

With the development of exhibition industry, people also gradually find festival activities

and festival economic development advantage. But people there are many pitfalls for festival

events, also know very little. This article is through to the brief introduction of the festival

activities and the specific advantages, to analyze the festival activities in the important

position in the convention and exhibition industry. Through a lot of economic benefits and

social benefits of the Edinburgh festival, to analyze the festival activities can achieve a lot of

benefits. Which I'm in the implementation of the festival activity level, analysis section in our

country current economic development problems, put forward to the development of

zhengzhou section economy some views and Suggestions. This article analysis point of view

of zhengzhou section and economic development has a certain reference significance.

Key Words:

Event, Edinburgh Art Festival, MICE, Economic benefit, Social benefits

II

目

录

1

引言

............ .................................................. .......

4

2

节事活动概述

.......... .................................................. .

4

2.1

节事经济简介

..................... ....................................

4

2.2

节事活动的特点与经济发展优势

.. .......................................

4

3

爱丁堡艺术节的经济效益

..... ..............................................

5

3.1

爱丁堡艺术节简介

................... ..................................

5

3.2

产业经济效益

.

................................................ ........

5

3.2.1

直接经济效益

.......... ...........................................

5

3.2.2

产业联动效应

.......... ...........................................

5

3.2.3

贸易发展推动

.......... ...........................................

5

3.2.4

招商引资促进效益

........ .........................................

6

3.2.4

周边地区的辐射效益

....... ........................................

6

3.3

宏观社会效益

..................... ....................................

6

3.3.1

文化效益

............ .............................................

6

3.3.2

举办地形象和知名度提升效益

.......................................

6

3.3.3

提升民族自豪感

......... ..........................................

6

4

我国节事活动存在的问题