汇练公共关系
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洽谈合作
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商务谈判
Task 1
Fill in the blank according to what you
hear.
Negotiating is a part of everyday
life, but in business it’s (absolutely) critical
to your success.
Poor negotiation can
(cripple ) a company just
as quickly as losing key customers. While
most negotiating strategies seem like
(common sense ), it’s not uncommon for people to
get
caught up in the emotion of the
moment and ignore their basic (instincts).
Emotion, luck and
magic have no place
in a successful negotiation. It takes an (iron)
gut, homework, street smarts
and
(Unblinking) discipline.
展销会
/
商品洽谈会
Dialogue 1
–
Task
1.
Marketing manager will go to the business fair.
答案：
T
2. Sarah only has to stay there for a
day or two.
答案：
F
3. They had a business fair in Cardiff
last year.
答案：
T
4. They have five hours to set up the
booth before the event starts.
答案：
F
5. Mr. John
haven’t scheduled in some free time for everyone
to look at the other business
fairs and
to go to the presentations.
答案：
F
Dialogue 2 -
Task
Multiple choice
1. What
are the
company’s main products?
答案：
A
2. What kind of tea is Mr. Johnson
interested in?
答案：
A
3. What
color is the tea water
？
答案：
B
Task 1
Read the passage and
answer the questions.
1. Specific goals
are not as important as overall objectives
答案：
F
2. When
booth staffers understand what clients care about,
they can better know about them.
答案：
T
3. Staffs
should be well familiar with their products.
答案：
T
4. Staffing
is not just talking but also training.
答案：
T
5.
Promotions should not be shown before the show.
答案：
F
客户联谊
Dialogue 1 -
Task
1. The expense account is the best
part is of Lucy’s new promotion.
答案：
T
2. The
purpose of the expense account is to win over new
clients and to maintain current
clients
happy.
答案：
T
3.
The expense account is a personal slush fund.
答案：
F
4. Lucy
agrees that schmoozing is part of their job and
it’s not something to be taken lightly.
答案：
F
5. Lucy is looking forward to attending
charity events to rub elbows with the business
elite.
答案：
T
Dialogue 2 - Task
1. The
company’s gift
-giving is likely to
become a routine.
答案：
T
2. Corporate gifts will help to
maintain customers over the long term.
答案：
T
3. The
customer doesn’t feel valued for receiving your
gift.
答案：
F
4. Corporate gifts can be used to
remember special events.
答案：
T
5. We can
send our customers gifts when they have reached at
least $$1,000.
答案：
F
Task 1
Read the following
article and grasp the specific information. Then
do the cloze.
Taking Care of Your
Customers
The objective of client __1__
is typically to get to know more about your client
and to learn
__2__
about
their
business,
in
an
environment
which
is
interesting,
fun,
and
which
favors
openness and peer-to-peer discussion,
and then to further strengthen the relationship.
Imagine yourself with thirty top __3__
or executives on the tee at the Old Course, St.
Andrews;
sitting in a private suite
sipping cocktails overlooking the Las Vegas strip,
or witnessing the
final round of the US
Open at Pebble Beach. How much would that be worth
in terms of a
business opportunity?
Location, location, location
—
An ocean view, a historic
area, a bustling city environment, a
major sporting event
—
perhaps a little of
everything. Monalto hand picks the venue to suit
your needs, goals, budget and we always
aim to exceed your expectations.
A
program can be completely tailored and branded to
fit the profile __4__ your company.
Monalto will co-ordinate every detail
from start to finish. Our experienced personnel
ensure
that
you
can
relax
knowing
that
your
clients
are
receiving
personalized
attention
before,
during and after
your program leaving them with the __5__ that your
company truly cares.
答案；
BACCA